AESTHETIC DESIGN INNOVATION
Customisation
Valcucine's aesthetic research innovates products by pursuing a customisation in which the space for creativity grows as time goes by. The recovery of a contemporary style of handicraft workmanship has made it possible to make inlays on wood and decors on glass that reproduce real works of art. This is how furniture can take on features that make it really unique, because every element can be personalised as the purchaser desires.
A bond is thus created between Man and his furniture, which becomes an object from which it is difficult to depart from and to replace. This is how the short-sighted consumer market concept, that has dominated the second half of the 20th century in the Western world, is finally overcome.
