MISSION
AESTHETIC DESIGN INNOVATION
The duration of a product does not always depend on its physical and technical qualities. Sometimes, the decision to replace it depends on purely aesthetic reasons, and often products that are still technically valid are discarded because they are considered to be out of fashion. This consumer approach increases the impact on the environment. To invert this trend Valcucine's idea was, and still is, that of inventing and planning a design that goes beyond fashion by defining some universal parameters that can be considered valid always. We have tried to determine the existence of elements capable of lasting beyond passing and fleeting fads. Valcucine has identified a few of these in the field of Man's universal needs and desires: flight and lightness, the tension of the line, diversity and customisation.
