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05 May 2010

Valcucine at 1618, the Sustainable Luxury Fair at Palais de Tokyo.

 Both a trade show and an art exhibition.
1.618 Paris is the first annual “rendez-vous” of Sustainable Luxury supported by the French Ministry of Culture and the WWF.
 
Open to the public, the event proposes a transverse selection of products and services combining art, creativity, innovation and sustainable development at the service of another Luxury, more ethical. In an innovative and contemporary setting, 1.618 Paris presents works of artists who ponder the issues of Sustainable Development and consumption.
 
Valcucine has been selected among forty brands for its innovative, creative and ethic qualities.
 
Protagonist of Valcucine’s show is the Artematica Vitrum program with Invitrum 100% recyclable glass and aluminum base unit system, suggested in the elegant total white version.  
A different approach to Sustainable Development that put the consumer in front of a necessary thought: to be consciouse about their choises. An event that join companies having the ethic, the environment, the patrimony, the society and the aestethics as principles to achieve a responsable production and an eco-friendly lifestyle.


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