AESTHETIC DESIGN INNOVATION

Diversity

To understand the importance of differences in our life let's use a metaphor: the forest.
Let's imagine that we paint all the elements in a forest (flowers, plants, soil....) the same colour, in this case green (1): it is now all the same colour. Now let's imagine that everything that is green becomes of a single material, i.e. plastic (2): it is now all of the same material. We can now imagine that everything that is plastic becomes shiny and that everything shiny has the same surface texture (3); we now have the same texture and reflection. Now let's imagine that the light is of one kind and evenly distributed (4): light is the same everywhere. Lastly, we can add constant background music: we now have an even and unchanging sound. 
In this way we have completely cancelled any diversity from the forest. This sameness in terms of colour, matter, surface, light and sound is negative because it creates a feeling of oppression and a lack of freedom. On the other hand, diversity corresponds to freedom of thought and expression: lack of differences would be an unfathomable loss for Man.
In nature too, the reduction of the complexity and diversity of species is a negative factor. We are witnessing to an authentic tragedy, i.e. the progressive decrease in biodiversity is undermining the very delicate ecological balance of our planet in terms of its ability of cyclically transforming itself to renew its resources.