{"id":15660,"date":"2023-03-24T08:22:14","date_gmt":"2023-03-24T08:22:14","guid":{"rendered":"https:\/\/www.valcucine.com\/magazine\/?p=15660"},"modified":"2023-04-12T16:39:18","modified_gmt":"2023-04-12T16:39:18","slug":"valcucine-scenario-2","status":"publish","type":"post","link":"https:\/\/www.valcucine.com\/magazine\/en\/2023\/03\/valcucine-scenario-2\/","title":{"rendered":"&#8220;Valcucine Scenario&#8221;: workshops in collaboration with Domus Academy and ISIA institutes"},"content":{"rendered":"\n<p>Together with the results of the company\u2019s in-house collaborations, Valcucine at Milan Design Week 2023, also presents the results of <strong>externals labs <\/strong>including significant bodies connected to the design world, such as the<a href=\"http:\/\/domusacademy.com\" target=\"_blank\" rel=\"noreferrer noopener\"> Domus Academy <\/a>International Design School and <a href=\"http:\/\/isiaroma.it\" target=\"_blank\" rel=\"noreferrer noopener\">ISIA<\/a> (public university design institute). &nbsp;<\/p>\n\n\n\n<p>Linked to the official theme of Fuorisalone.it &#8220;<em>Laboratorio Futuro<\/em>&#8220;, we wanted to emphasise the importance of confrontation and imagination to build alternative ideas through moments of collective dialogue, in order to focus on opportunities and criticalities, but also contradictions that the future brings with it.<\/p>\n\n\n\n<p>Laboratory is therefore understood as a shared working method, as a way to build solutions in the present to allow us a future.<\/p>\n\n\n\n<p>Therefore, at the Milan Design Week 2023, besides our main laboratory &#8220;<em>Ecosoph\u00eca<\/em>&#8220;, namely our new portfolio of kitchens<strong> <\/strong>installed in sustainable and innovative architectures, we are presenting also <strong>&#8220;Valcucine scenario&#8221;<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ILLUSTRAZIONE-VALCUCINE-SCENARIO-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ILLUSTRAZIONE-VALCUCINE-SCENARIO-1024x724.jpg\" alt=\"Valcucine contest Milan Design Week 2023\" class=\"wp-image-15737\" srcset=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ILLUSTRAZIONE-VALCUCINE-SCENARIO-300x212.jpg 300w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ILLUSTRAZIONE-VALCUCINE-SCENARIO-340x240.jpg 340w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ILLUSTRAZIONE-VALCUCINE-SCENARIO-350x247.jpg 350w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ILLUSTRAZIONE-VALCUCINE-SCENARIO-768x543.jpg 768w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ILLUSTRAZIONE-VALCUCINE-SCENARIO-1024x724.jpg 1024w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ILLUSTRAZIONE-VALCUCINE-SCENARIO-1100x778.jpg 1100w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ILLUSTRAZIONE-VALCUCINE-SCENARIO-1536x1086.jpg 1536w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ILLUSTRAZIONE-VALCUCINE-SCENARIO-1620x1146.jpg 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3><\/h3>\n\n\n\n<p><strong><br><\/strong>The projects designed by the students have been submitted in three different areas: product design, interior design and retail design.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ISIA-ROMA-DESIGN_LOGO-1024x445.jpg\" alt=\"\" class=\"wp-image-15778\" width=\"205\" height=\"89\" srcset=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ISIA-ROMA-DESIGN_LOGO-300x130.jpg 300w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ISIA-ROMA-DESIGN_LOGO-340x148.jpg 340w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ISIA-ROMA-DESIGN_LOGO-350x152.jpg 350w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ISIA-ROMA-DESIGN_LOGO-768x334.jpg 768w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ISIA-ROMA-DESIGN_LOGO-1024x445.jpg 1024w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ISIA-ROMA-DESIGN_LOGO-1100x478.jpg 1100w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ISIA-ROMA-DESIGN_LOGO-1536x668.jpg 1536w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/ISIA-ROMA-DESIGN_LOGO-1620x704.jpg 1620w\" sizes=\"(max-width: 205px) 100vw, 205px\" \/><\/figure><\/div>\n\n\n<h4 class=\"has-text-align-center\"><em><strong>1. <\/strong><\/em>PRODUCT DESIGN<\/h4>\n\n\n\n<h4 class=\"has-text-align-center\"><em><strong>&#8220;The customisation of the Genius Loci drawer. The craft technique of Murano glass<\/strong><\/em>&#8220;<\/h4>\n\n\n\n<p>Students attending the Design Course in the Pordenone branch of ISIA Roma (in collaboration with <a href=\"https:\/\/www.visitmuve.it\/en\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">MUVE<\/a>, Foundation of Civic Museums in Venice, and the Graphic Design and Communications students of the <a href=\"https:\/\/www.abatezanetti.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Abate Zanette Technical and Technological Institute<\/a>) have imagined new ways of customising the drawer of the Genius Loci collection, inspired by the glass manufacturing tradition of Murano. <\/p>\n\n\n\n<p>Thus, <a href=\"https:\/\/www.valcucine.com\/en\/collections\/genius-loci\/\" target=\"_blank\" rel=\"noreferrer noopener\">Genius Loci<\/a> confirms itself as a means of enhancing the type of craftsmanship Italian culture was \u2013 and continues to be \u2013 famous for by wisely managing values, techniques and aesthetics.<\/p>\n\n\n\n<h5 class=\"has-text-align-center\"><a class=\"maxbutton-10 maxbutton maxbutton-isia-genius-loci-drawer\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.valcucine.com\/magazine\/en\/the-customisation-of-the-genius-loci-drawer-the-craft-technique-of-murano-glass\/\"><span class='mb-text'>DISCOVER MORE<\/span><\/a><\/h5>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/01\/domus-academy-logo-vector.png\" alt=\"Domus Academy\" class=\"wp-image-14746\" width=\"220\" height=\"122\" srcset=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/01\/domus-academy-logo-vector-300x167.png 300w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/01\/domus-academy-logo-vector-340x189.png 340w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/01\/domus-academy-logo-vector-768x427.png 768w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/01\/domus-academy-logo-vector.png 900w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/><\/figure><\/div>\n\n\n<h4 class=\"has-text-align-center\"><strong>2. INTERIOR DESIGN <\/strong><\/h4>\n\n\n\n<h4 class=\"has-text-align-center\"><strong><em>&#8220;New<\/em><\/strong><em><strong> living scenarios and emotion impact. Design of Interior Spaces&#8221;<\/strong><\/em><\/h4>\n\n\n\n<p>Exploration by the students of the Master in Interior &amp; Living course of Domus Academy towards new living interior scenarios inspired by the Valcucine product and philosophy.<\/p>\n\n\n\n<h5 class=\"has-text-align-center\"><a class=\"maxbutton-16 maxbutton maxbutton-domus-academy-interior\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.valcucine.com\/magazine\/en\/new-living-scenarios-and-emotion-impact-design-of-interior-spaces\/\"><span class='mb-text'>DISCOVER MORE<\/span><\/a><\/h5>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"has-text-align-center\"><strong>3. RETAIL DESIGN <\/strong><\/h4>\n\n\n\n<h4 class=\"has-text-align-center\"><em><strong>&#8220;New living scenarios and emotion impact. Design of Showroom Spaces&#8221;.<\/strong><\/em><\/h4>\n\n\n\n<p>The students of Domus Academy Master in Interior &amp; Living have investigated new display scenarios in the retail context.<\/p>\n\n\n\n<h5 class=\"has-text-align-center\"><a class=\"maxbutton-15 maxbutton maxbutton-domus-academy-showroom\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.valcucine.com\/magazine\/en\/new-living-scenarios-and-emotion-impact-design-of-showroom-spaces\/\"><span class='mb-text'>DISCOVER MORE<\/span><\/a><\/h5>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Together with the results of the company\u2019s in-house collaborations, Valcucine at Milan Design Week 2023, also presents the results of [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":15689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1231,14],"tags":[1648,1314,1466,1651,1640],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Valcucine Scenario&quot;: the contest at the Milan Design Week 2023<\/title>\n<meta name=\"description\" content=\"Valcucine at Milan Design Week 2023 presents the results of externals labs including the Domus Academy International Design School and ISIA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valcucine.com\/magazine\/en\/2023\/03\/valcucine-scenario-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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