{"id":23360,"date":"2024-02-02T09:00:51","date_gmt":"2024-02-02T09:00:51","guid":{"rendered":"https:\/\/staging.valcucine.com\/magazine\/2024\/01\/from-the-brand-to-the-community-valcucine-media-company\/"},"modified":"2024-02-07T09:13:41","modified_gmt":"2024-02-07T09:13:41","slug":"from-the-brand-to-the-community-valcucine-media-company","status":"publish","type":"post","link":"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/","title":{"rendered":"From the brand to the community: Valcucine Media Company"},"content":{"rendered":"<p>In recent years, major international brands have gradually transformed from simply manufacturing entities into authentic media companies.\u00a0 In a sector characterized by content saturation and homogeneity, Valcucine aims to distinguish itself by offering added value to its community of retailers, architects, developers, business partners, suppliers, design professionals, and enthusiasts.<\/p>\n<p>The Valcucine Media Company is an indispensable tool for meaning construction, facilitating change processes, learning, creating valuable relationships within its network, and asserting a corporate culture.<\/p>\n<blockquote><p>In the large digital landscape where we spend many hours each day, Valcucine has embraced the challenge of connecting with its community in a more direct and engaging way, evolving over time into a true media company. Since 2007, through its magazine, the company has published over 580 articles in Italian and English. In 2023, Valcucine published 42 articles, collecting over 100,000 page views, reaching over 5 million views on Instagram, and achieving over 250,000 organic views on<a href=\"https:\/\/www.linkedin.com\/company\/valcucine\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\"> LinkedIn<\/a> (Source: GA-4 and Meta Business Suite).<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2024\/02\/MEDIA-COMPANY-scaled.jpg\"><img decoding=\"async\" class=\"size-full wp-image-23379\" src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2024\/02\/MEDIA-COMPANY-scaled.jpg\" alt=\"Valcucine media company\" width=\"2560\" height=\"1280\" srcset=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2024\/02\/MEDIA-COMPANY-200x100.jpg 200w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2024\/02\/MEDIA-COMPANY-300x150.jpg 300w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2024\/02\/MEDIA-COMPANY-400x200.jpg 400w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2024\/02\/MEDIA-COMPANY-600x300.jpg 600w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2024\/02\/MEDIA-COMPANY-768x384.jpg 768w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2024\/02\/MEDIA-COMPANY-800x400.jpg 800w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2024\/02\/MEDIA-COMPANY-1024x512.jpg 1024w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2024\/02\/MEDIA-COMPANY-1200x600.jpg 1200w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2024\/02\/MEDIA-COMPANY-1536x768.jpg 1536w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2024\/02\/MEDIA-COMPANY-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<h3>Today, Valcucine reintroduces its Magazine, transforming it into a vehicle for sharing brand-related stories, including corporate events, projects by key global retailers, and collaborations with architects and developers. A technical and aesthetic restyle aims to expose not only what the company does but also who they are.<\/h3>\n<p>The shift is not confined to the digital landscape. With the implementation of a complete editorial plan, Valcucine has integrated multichannel communication into its strategy.<\/p>\n<p>From the website to the Magazine, <a href=\"https:\/\/www.linkedin.com\/company\/valcucine\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.instagram.com\/valcucine\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"https:\/\/www.pinterest.it\/valcucine\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a>, and WeChat, to newsletters, printed catalogs, showroom events, and the Milan Design Week, the company has established a connection between the online and offline worlds. This integration seeks to reach and engage its professional audience comprehensively, respecting the diversity in information consumption habits.<\/p>\n<p>Among the recently developed content are:<\/p>\n<ul>\n<li>&#8220;<a href=\"https:\/\/www.valcucine.com\/en\/catalogue-valcucine\/\" target=\"_blank\" rel=\"noopener\">Domus Anthology<\/a>&#8220;: a collection of projects and articles firstly digital and later compiled into a coffee table book, serving as inspiration with the best recently published projects and tributing to passionate retailers who collaborated with local architects.<\/li>\n<li>&#8220;Connecting the dots&#8221;: a series of events at showrooms with architects discussing projects, <a href=\"https:\/\/www.valcucine.com\/en\/company\/esg\/leed-v4-1\/\" target=\"_blank\" rel=\"noopener\">LEED<\/a> certification, and sustainability.<\/li>\n<li>the pilot event &#8220;<a href=\"https:\/\/www.valcucine.com\/magazine\/en\/2023\/12\/chez-valcucine-with-chef-norbert-niederkofler\/\" target=\"_blank\" rel=\"noopener\">Chez Valcucine<\/a>&#8220;: meetings with Michelin-starred chefs and architects in showrooms.<\/li>\n<li>Educational tours at architecture firms.<\/li>\n<li>The heading &#8220;Friendly&#8221;: speeches for a friendly and sustainable future.<\/li>\n<\/ul>\n<h3>The editorial plan of the Media Company is the result of collaboration within the entire community, particularly with retailers, business partners, and architects involved in projects and events. This collaboration extends beyond simple business cooperation, a collective effort for mutual growth, strengthening lasting bonds, and expanding the community.<\/h3>\n<h3>The Valcucine magazine redesign a significant milestone in the company&#8217;s evolution, a bridge between the past and the future.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, major international brands have gradually transformed from simply manufacturing entities into authentic media companies.\u00a0 In a sector [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":23381,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[1722,1720,1723],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From the brand to the community: Valcucine Media Company<\/title>\n<meta name=\"description\" content=\"In recent years, major international brands have gradually transformed from mere manufacturing entities into authentic media companies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From the brand to the community: Valcucine Media Company\" \/>\n<meta property=\"og:description\" content=\"In recent years, major international brands have gradually transformed from mere manufacturing entities into authentic media companies\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Valcucine Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/valcucine\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-02T09:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-07T09:13:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2024\/02\/media-company-cover-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Veronica De Rossi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Veronica De Rossi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/\"},\"author\":{\"name\":\"Veronica De Rossi\",\"@id\":\"https:\/\/www.valcucine.com\/magazine\/#\/schema\/person\/7ee62b20b7c424d08b38b5902c44f1ea\"},\"headline\":\"From the brand to the community: Valcucine Media Company\",\"datePublished\":\"2024-02-02T09:00:51+00:00\",\"dateModified\":\"2024-02-07T09:13:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/\"},\"wordCount\":441,\"publisher\":{\"@id\":\"https:\/\/www.valcucine.com\/magazine\/#organization\"},\"keywords\":[\"community\",\"contents\",\"social media\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/\",\"url\":\"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/\",\"name\":\"From the brand to the community: Valcucine Media Company\",\"isPartOf\":{\"@id\":\"https:\/\/www.valcucine.com\/magazine\/#website\"},\"datePublished\":\"2024-02-02T09:00:51+00:00\",\"dateModified\":\"2024-02-07T09:13:41+00:00\",\"description\":\"In recent years, major international brands have gradually transformed from mere manufacturing entities into authentic media companies\",\"breadcrumb\":{\"@id\":\"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.valcucine.com\/magazine\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From the brand to the community: Valcucine Media Company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.valcucine.com\/magazine\/#website\",\"url\":\"https:\/\/www.valcucine.com\/magazine\/\",\"name\":\"Valcucine Magazine\",\"description\":\"Valcucine Magazine\",\"publisher\":{\"@id\":\"https:\/\/www.valcucine.com\/magazine\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.valcucine.com\/magazine\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.valcucine.com\/magazine\/#organization\",\"name\":\"Valcucine\",\"url\":\"https:\/\/www.valcucine.com\/magazine\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.valcucine.com\/magazine\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/Valcucine.jpg\",\"contentUrl\":\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/Valcucine.jpg\",\"width\":696,\"height\":696,\"caption\":\"Valcucine\"},\"image\":{\"@id\":\"https:\/\/www.valcucine.com\/magazine\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/valcucine\",\"https:\/\/www.instagram.com\/valcucine\",\"https:\/\/www.linkedin.com\/company\/valcucine\/\",\"https:\/\/www.youtube.com\/c\/ValcucineKitchens\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.valcucine.com\/magazine\/#\/schema\/person\/7ee62b20b7c424d08b38b5902c44f1ea\",\"name\":\"Veronica De Rossi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From the brand to the community: Valcucine Media Company","description":"In recent years, major international brands have gradually transformed from mere manufacturing entities into authentic media companies","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/","og_locale":"en_US","og_type":"article","og_title":"From the brand to the community: Valcucine Media Company","og_description":"In recent years, major international brands have gradually transformed from mere manufacturing entities into authentic media companies","og_url":"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/","og_site_name":"Valcucine Magazine","article_publisher":"https:\/\/www.facebook.com\/valcucine","article_published_time":"2024-02-02T09:00:51+00:00","article_modified_time":"2024-02-07T09:13:41+00:00","og_image":[{"width":2560,"height":1280,"url":"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2024\/02\/media-company-cover-1-scaled.jpg","type":"image\/jpeg"}],"author":"Veronica De Rossi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Veronica De Rossi","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/#article","isPartOf":{"@id":"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/"},"author":{"name":"Veronica De Rossi","@id":"https:\/\/www.valcucine.com\/magazine\/#\/schema\/person\/7ee62b20b7c424d08b38b5902c44f1ea"},"headline":"From the brand to the community: Valcucine Media Company","datePublished":"2024-02-02T09:00:51+00:00","dateModified":"2024-02-07T09:13:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/"},"wordCount":441,"publisher":{"@id":"https:\/\/www.valcucine.com\/magazine\/#organization"},"keywords":["community","contents","social media"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/","url":"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/","name":"From the brand to the community: Valcucine Media Company","isPartOf":{"@id":"https:\/\/www.valcucine.com\/magazine\/#website"},"datePublished":"2024-02-02T09:00:51+00:00","dateModified":"2024-02-07T09:13:41+00:00","description":"In recent years, major international brands have gradually transformed from mere manufacturing entities into authentic media companies","breadcrumb":{"@id":"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.valcucine.com\/magazine\/en\/2024\/02\/from-the-brand-to-the-community-valcucine-media-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.valcucine.com\/magazine\/en\/"},{"@type":"ListItem","position":2,"name":"From the brand to the community: Valcucine Media Company"}]},{"@type":"WebSite","@id":"https:\/\/www.valcucine.com\/magazine\/#website","url":"https:\/\/www.valcucine.com\/magazine\/","name":"Valcucine Magazine","description":"Valcucine Magazine","publisher":{"@id":"https:\/\/www.valcucine.com\/magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.valcucine.com\/magazine\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.valcucine.com\/magazine\/#organization","name":"Valcucine","url":"https:\/\/www.valcucine.com\/magazine\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.valcucine.com\/magazine\/#\/schema\/logo\/image\/","url":"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/Valcucine.jpg","contentUrl":"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2023\/03\/Valcucine.jpg","width":696,"height":696,"caption":"Valcucine"},"image":{"@id":"https:\/\/www.valcucine.com\/magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/valcucine","https:\/\/www.instagram.com\/valcucine","https:\/\/www.linkedin.com\/company\/valcucine\/","https:\/\/www.youtube.com\/c\/ValcucineKitchens"]},{"@type":"Person","@id":"https:\/\/www.valcucine.com\/magazine\/#\/schema\/person\/7ee62b20b7c424d08b38b5902c44f1ea","name":"Veronica De Rossi"}]}},"_links":{"self":[{"href":"https:\/\/www.valcucine.com\/magazine\/en\/wp-json\/wp\/v2\/posts\/23360"}],"collection":[{"href":"https:\/\/www.valcucine.com\/magazine\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valcucine.com\/magazine\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valcucine.com\/magazine\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valcucine.com\/magazine\/en\/wp-json\/wp\/v2\/comments?post=23360"}],"version-history":[{"count":6,"href":"https:\/\/www.valcucine.com\/magazine\/en\/wp-json\/wp\/v2\/posts\/23360\/revisions"}],"predecessor-version":[{"id":23451,"href":"https:\/\/www.valcucine.com\/magazine\/en\/wp-json\/wp\/v2\/posts\/23360\/revisions\/23451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valcucine.com\/magazine\/en\/wp-json\/wp\/v2\/media\/23381"}],"wp:attachment":[{"href":"https:\/\/www.valcucine.com\/magazine\/en\/wp-json\/wp\/v2\/media?parent=23360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valcucine.com\/magazine\/en\/wp-json\/wp\/v2\/categories?post=23360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valcucine.com\/magazine\/en\/wp-json\/wp\/v2\/tags?post=23360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}