{"id":27997,"date":"2025-06-25T14:02:28","date_gmt":"2025-06-25T12:02:28","guid":{"rendered":"https:\/\/www.valcucine.com\/magazine\/?p=27997"},"modified":"2025-07-07T09:32:10","modified_gmt":"2025-07-07T07:32:10","slug":"be-the-project-the-theme-of-milan-design-week-2026","status":"publish","type":"post","link":"https:\/\/www.valcucine.com\/magazine\/en\/2025\/06\/be-the-project-the-theme-of-milan-design-week-2026\/","title":{"rendered":"Be the project, the theme of Milan Design Week 2026"},"content":{"rendered":"

At Milan Design Week 2026<\/strong>, we will continue to interpret design as a dynamic and responsible process, in which human beings drive change and redefine their relationship with the world they inhabit. This edition is also marked by the return of EuroCucina 2026<\/strong>, a key event that highlights innovation, sustainability, and the evolving role of the kitchen in contemporary living. This is the vision at the heart of \u201cBe the project\u201d<\/strong>, <\/strong>the theme chosen for Milan Design Week 2026, which continues a journey initiated with \u201cFuture Laboratory\u201d (2023), \u201cMatter Nature\u201d (2024), and \u201cConnected Worlds\u201d (2025).<\/p>\n

\u201cBe the project\u201d<\/strong> holds two deeply connected meanings: on one hand, the human being as an active force of transformation, driven by vision, desire, and responsibility; on the other, design as an evolving process – one that continually reshapes relationships between people, objects, and the environment. It is both a way of being and a way of acting: a conscious commitment that unfolds through stories, hands, materials, and experiences, shaping how we relate to the world.<\/p>\n

In 2023, with Ecosoph\u00eca, Valcucine initiated a profound reflection on the integration of sustainability and design knowledge. \u201cEco\u201d from sustainability and \u201cSoph\u00eca\u201d from knowledge: a creative laboratory that gave rise to kitchens set in forward-thinking architectural contexts\u2014not as unreachable utopias, but as real scenarios inspired by today\u2019s environmental and social challenges. “Ecosoph\u00eca”<\/strong> also fostered dialogue with design schools such as Domus Academy and ISIA, generating a generational and creative exchange between industry, research, and craftsmanship. In this context, Valcucine also presented its LEED credit mapping<\/strong>, demonstrating how its kitchens can significantly contribute to achieving the highest international environmental certifications. A further step towards conscious, measurable design that combines aesthetics with environmental performance.<\/p>\n

In 2024, with the group exhibition “Architectural Scenarios”<\/strong>, Valcucine explored the design versatility of its kitchen programme in dialogue with contemporary architecture. Collaborating with three internationally renowned studios\u2014ARRCC<\/strong>, i29<\/strong>, and Neri&Hu<\/strong>\u2014the exhibition illustrated a new way of conceiving the integration between kitchen and space. The exhibition was a great success with both the public and clients, confirming Valcucine\u2019s ability to anticipate design needs and deliver solutions that are inspired, practical, and aligned with evolving lifestyles. A celebration of design as a cultural, technical, and poetic act, capable of translating shared values into aesthetic, functional, and sustainable experiences.<\/p>\n

In 2025, with “Connected Scenarios”<\/strong>, Valcucine transformed its showroom in the Brera Design District into a hub of creative connections and interdisciplinary dialogue. The kitchen was brought into conversation with emerging disciplines, smart technologies, and cross-cultural perspectives.<\/p>\n

Among the speakers, color designer Judith van Vliet<\/strong>, founder of The Color Authority<\/em>, shared her insights from years of experience in global color strategy. Alessandro Mininno<\/strong>, founder of Flatmates<\/em> and author of the newsletter Click This Week<\/em>, contributed reflections on digital innovation and new housing models.<\/p>\n

The panel was enriched by Eszter Radn\u00f3czy<\/strong>, architect and founder of este\u2019r partners<\/em>, and Maurizio Vianello<\/strong>, CEO of Valcucine, who shared the brand\u2019s strategic vision and its evolution toward more connected and responsible design. From the world of product design, Philipp Mainzer<\/strong>, creative director and CEO of e15<\/em>, and Farah Ebrahimi<\/strong>, the brand\u2019s creative director, discussed the relationship between material, form, and function. Prompt designer and photographer Silvia Badalotti<\/strong> offered a fresh take on the integration of AI, visual storytelling, and creative languages.<\/p>\n

Other notable contributors included Lyndon Neri<\/strong>, co-founder of Neri&Hu<\/em>, a leading voice in the fusion of architecture and culture; Juan Pablo Boz<\/strong>, Marketing Director at Nice<\/em>, expert in global strategy and digital transformation; and Vaisakh Varkey Mathunny<\/strong>, founder of Two Plus Design Collective<\/em>, who champions the intersection of architecture and digital technologies.<\/p>\n

Also featured were Nicola Ricciardi<\/strong>, Director of miart<\/em>; Luca Molinari<\/strong>, architect, critic, and international curator; Martins Hermansons<\/strong>, chief designer at Latvian studio FortyFour<\/em>; Dutch design studio Truly Truly<\/em>, founded by Joel and Kate Booy; Beka Pkhakadze<\/strong>, founder of Stipfold<\/em> (Georgia); and Stefano Schiavo<\/strong>, innovation and strategic marketing expert, founder of Sharazad<\/em>. Finally, Daniel Treacy<\/strong>, Design Director of Rakumba<\/em>, presented the poetic and technical approach behind the Australian lighting brand.<\/p>\n

In this ever-evolving journey, \u201cBeing Project\u201d<\/strong> emerges as a natural continuation: an invitation to recognize ourselves within the becoming of the project. Not a final form, but a process that shapes us over time. Not only what we design, but what designs us\u2014through new intelligences, artificial, distributed, and non-linear, that challenge and amplify us.<\/p>\n

Milan Design Week 2026, <\/strong>alongside the eagerly awaited EuroCucina 2026, <\/strong>thus invites us to \u201crediscover design as a deep and responsible experience. A return to design thinking and action to promote design as a form of knowledge\u2014capable of telling stories of minds, cultures, and materials, and of imagining a more sustainable, inclusive, and conscious future<\/em>.\u201d<\/p>\n

Valcucine, with its pioneering vision, will continue at Milan Design Week 2026 and EuroCucina 2026 to promote a design approach that builds deep connections, giving meaning and a sense of future to every design gesture. By combining beauty, technology, craftsmanship, and responsibility, we will continue to rediscover design as an architectural, human, and ethical experience.<\/p>\n","protected":false},"excerpt":{"rendered":"

At Milan Design Week 2026, we will continue to interpret design as a dynamic and responsible process, in which human […]<\/p>\n","protected":false},"author":6,"featured_media":27994,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[1304,1466,1951],"yoast_head":"\nBe the project, the theme of Milan Design Week 2026<\/title>\n<meta name=\"description\" content=\"At Milan Design Week 2026 and EuroCucina 2026, we will continue to interpret design as a dynamic and responsible process, in which human beings drive change...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valcucine.com\/magazine\/en\/2025\/06\/be-the-project-the-theme-of-milan-design-week-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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