{"id":6883,"date":"2019-04-16T13:33:05","date_gmt":"2019-04-16T13:33:05","guid":{"rendered":"http:\/\/www.valcucine.com\/magazine\/?p=6883"},"modified":"2023-03-30T15:59:16","modified_gmt":"2023-03-30T15:59:16","slug":"logica-celata-worldwide-open-tour-2019-starts-with-an-exclusive-event-in-milan-at-the-milano-design-week","status":"publish","type":"post","link":"https:\/\/www.valcucine.com\/magazine\/en\/2019\/04\/logica-celata-worldwide-open-tour-2019-starts-with-an-exclusive-event-in-milan-at-the-milano-design-week\/","title":{"rendered":"Logica Celata Worldwide open tour 2019 starts with an exclusive event in Milan at the Milan Design Week"},"content":{"rendered":"
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The first stage of the world tour of Logica Celata<\/strong> \u2013 the end product of brilliant research into making over space and reinventing ergonomics \u2013 starts on the rooftop terrace of the exclusive Rinascente department store<\/strong> where Valcucine has been the undisputed star on the night of Tuesday, 9th April on the coolest terrace of the city, overlooking the Cathedral. An exclusive location and a just as exclusive project with the best Italian bar partners: Campari Soda, Illy, Bastianich and Nonino. Logica Celata will be showcased at the centre of the Valcucine Brera flagship store. For the whole week, the bar will open its doors with the same bar partners in this area of Milan famous for its aperitifs. The kitchen version, which completes the models available for Logica Celata together with the preparation version, will also be presented.<\/p>\n

Each configuration was\u00a0showcased with solutions and accessories designed for specific requirements: everything is ready to be used as efficiently as possible and then disappear completely when no longer needed.
\nOnce closed, Logica Celata becomes an elegant piece of furniture that is further enhanced by surfaces customised using the special Vitrum Arte technique, developed by Valcucine to reproduce inlaid designs on glass.<\/p>\n

Just like a compelling picture, an advert created in the 70s for Campari Soda by Franz Marangolo, an illustrator<\/strong> from Milan, is freely interpreted on the front of the bar in a playful style that expresses all the love of life typical of that decade.<\/p>\n

\u201c2019 is the year in which Logica Celata will be presented in the world\u2019s most significant cities<\/strong>:\u00a0starting from Milan it will then be showcased in London, Paris, Frankfurt, New York,Chicago, Toronto, Miami, Mumbai and Tokyo.\u201d says Valcucine\u2019s CEO Giuseppe Di Nuccio.\u201cBy the end of this year, 50 prestigious locations will have launched this exclusive project – starting from the Valcucine Brera flagship store in Corso Garibaldi 99.\u201d<\/p>\n\n\t\t