{"id":9696,"date":"2021-11-03T14:53:16","date_gmt":"2021-11-03T14:53:16","guid":{"rendered":"http:\/\/www.valcucine.com\/magazine\/?p=9696"},"modified":"2021-11-26T09:00:07","modified_gmt":"2021-11-26T09:00:07","slug":"valcucine-at-green-pea-in-the-name-of-sustainability","status":"publish","type":"post","link":"https:\/\/www.valcucine.com\/magazine\/en\/2021\/11\/valcucine-at-green-pea-in-the-name-of-sustainability\/","title":{"rendered":"Valcucine at Green Pea, in the name of sustainability"},"content":{"rendered":"<p>On the occasion of <em>Your Green Pea Home<\/em> (Turin, October 6 th and 7 th) <strong>Valcucine has gathered a selected group of influencers and involved them into an exclusive experience in the name of sustainability and craftmanship.<\/strong><\/p>\n<p><a href=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/INTRO_L2000_2.jpg\"><img decoding=\"async\" class=\"alignleft size-full wp-image-9700\" src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/INTRO_L2000_2.jpg\" alt=\"INTRO_L2000_2\" width=\"2000\" height=\"1333\" srcset=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/INTRO_L2000_2-300x200.jpg 300w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/INTRO_L2000_2-340x227.jpg 340w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/INTRO_L2000_2-348x233.jpg 348w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/INTRO_L2000_2-768x512.jpg 768w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/INTRO_L2000_2-1024x682.jpg 1024w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/INTRO_L2000_2-1620x1080.jpg 1620w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/INTRO_L2000_2.jpg 2000w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/p>\n<p>The 2 days event dedicated to sustainable design was organized by <strong><span style=\"text-decoration: underline; color: #008000;\"><a style=\"color: #008000; text-decoration: underline;\" href=\"https:\/\/www.greenpea.com\/\" target=\"_blank\">Green Pea<\/a><\/span>, the world\u2019s first Green Retail Park<\/strong> launched last December in Turin by the Farinetti family. A 15.000 sqm space, distributed on 5 levels and dedicated to conscious shopping is focused on the topic of environmental respect and sustainability.<\/p>\n<p>This is a philosophy which Valcucine has stayed ahead of for the last 40 years, and which has seen her amongst the partners of this project.<\/p>\n<p>The topic chosen by Valcucine for this event is craftsmanship; not only does this detail enhance furniture, but it also represents a key factor\u00a0 \u00a0during the process of choosing a kitchen, for its natural tendency towards the concept of sustainability: <strong>leaning towards craftmanship contributes to creating a fonder relationship with the kitchen, increasing its lifecycle and durability<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/ARMADIATURA-BIOFOREST-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-9668\" src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/ARMADIATURA-BIOFOREST-1-1024x591.jpg\" alt=\"ARMADIATURA BIOFOREST\" width=\"1024\" height=\"591\" srcset=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/ARMADIATURA-BIOFOREST-1-300x173.jpg 300w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/ARMADIATURA-BIOFOREST-1-340x196.jpg 340w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/ARMADIATURA-BIOFOREST-1-768x444.jpg 768w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/ARMADIATURA-BIOFOREST-1-1024x591.jpg 1024w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/ARMADIATURA-BIOFOREST-1-1620x936.jpg 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3><strong>Art, beauty, and customization in the kitchen at Green Pea with Vitrum Arte <\/strong><\/h3>\n<p>The workshop organized by Valcucine has involved all guests in one <strong>unique experience towards the discovery of Vitrum Arte <\/strong>which allows to creating glass surfaces with manually applied patterns with extraordinary inlay craftmanship.<\/p>\n<p>This is a unique occasion for each participant to experiment the process of creating a drawing, a graphic or a collage which will then be inlayed on glass by a Craft Master and gifted to guests as a souvenir of the event.<\/p>\n<p>Through Vitrum Arte creativity finds its full expression. <strong>It is possible in fact, to customize the kitchen with different types of images<\/strong>, starting from Master pieces by famous artists, to drawings inspired by one\u2019s personal creative flair, as shown by the ones created by our guests: \u00a0Andrea Ferrario <span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.instagram.com\/andykate\/\" target=\"_blank\">@andykate<\/a><\/span>, Maria Cristina Sgro <span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.instagram.com\/acriativelife\/\" target=\"_blank\">@acriativelife<\/a><\/span>, Silvia Moroni <span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.instagram.com\/parlasostenibile\/\" target=\"_blank\">@parlasostenibile<\/a><\/span>, Carolina De Castiglioni <span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.instagram.com\/carothesituation\/\" target=\"_blank\">@carothesituation<\/a><\/span>, Nicoletta Carbotti <span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.instagram.com\/la_Nico_C\/\" target=\"_blank\">@la_Nico_C<\/a><\/span>, Franz Simone <span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.instagram.com\/franzsimone\/\" target=\"_blank\">@franzsimone<\/a><\/span>, Paolo Casati <span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.instagram.com\/fuorisalone\/\" target=\"_blank\">@fuorisalone<\/a><\/span>, Andrea Tuzio <span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.instagram.com\/collater.Al\/\" target=\"_blank\">@collater.Al<\/a><\/span>, Rocco Galluccio <span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.instagram.com\/ragalluccio\/\" target=\"_blank\">@ragalluccio<\/a><\/span>, Giorgia Fiore <span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.instagram.com\/gfiore\/\" target=\"_blank\">@gfiore<\/a><\/span>, Marta Pavia <span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.instagram.com\/zuccaviolina\/\" target=\"_blank\">@zuccaviolina<\/a><\/span>, Virginia Simoni <span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.instagram.com\/virginiasimoni_\/\" target=\"_blank\">@virginiasimoni_<\/a><\/span>, Giorgia Polo <span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.instagram.com\/giorgette_P\/\" target=\"_blank\">@giorgette_P<\/a><\/span>, Gianluca Fazio <span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.instagram.com\/thererumnatura\/\" target=\"_blank\">@thererumnatura<\/a><\/span>.<\/p>\n\n\t\t<style type='text\/css'>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t<\/style>\n\t\t<!-- see gallery_shortcode() in wp-includes\/media.php -->\n\t\t<div id='gallery-1' class='gallery galleryid-9696 gallery-columns-3 gallery-size-thumbnail gallery1'><script type=\"text\/javascript\">\n\/\/ <![CDATA[\n\tjQuery(document).ready(function () {\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\n\t});\n\/\/ ]]>\n<\/script>\n<dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\n<a href=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_ottobre-2021_Maria-Cristina-Sgro_19-683x1024.jpg\" title=\"\" rel=\"gallery1\"><img src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_ottobre-2021_Maria-Cristina-Sgro_19-150x150.jpg\" width=\"150\" height=\"150\" alt=\"\" \/><\/a>\n<\/dt><\/dl><dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\n<a href=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_ottobre-2021_Giorgia-Fiore_9-1024x683.jpg\" title=\"\" rel=\"gallery1\"><img src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_ottobre-2021_Giorgia-Fiore_9-150x150.jpg\" width=\"150\" height=\"150\" alt=\"\" \/><\/a>\n<\/dt><\/dl><dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\n<a href=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_ottobre-2021_Gianluca-Fazio_13-1024x683.jpg\" title=\"\" rel=\"gallery1\"><img src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_ottobre-2021_Gianluca-Fazio_13-150x150.jpg\" width=\"150\" height=\"150\" alt=\"\" \/><\/a>\n<\/dt><\/dl><br style=\"clear: both\" \/><dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\n<a href=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_influencer_06102021_124-1024x683.jpg\" title=\"\" rel=\"gallery1\"><img src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_influencer_06102021_124-150x150.jpg\" width=\"150\" height=\"150\" alt=\"\" \/><\/a>\n<\/dt><\/dl><dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\n<a href=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_influencer_06102021_125-683x1024.jpg\" title=\"\" rel=\"gallery1\"><img src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_influencer_06102021_125-150x150.jpg\" width=\"150\" height=\"150\" alt=\"\" \/><\/a>\n<\/dt><\/dl><dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\n<a href=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_influencer_07102021_84-683x1024.jpg\" title=\"\" rel=\"gallery1\"><img src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_influencer_07102021_84-150x150.jpg\" width=\"150\" height=\"150\" alt=\"\" \/><\/a>\n<\/dt><\/dl><br style=\"clear: both\" \/><dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\n<a href=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_influencer_06102021_120-683x1024.jpg\" title=\"\" rel=\"gallery1\"><img src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_influencer_06102021_120-150x150.jpg\" width=\"150\" height=\"150\" alt=\"\" \/><\/a>\n<\/dt><\/dl><dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\n<a href=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_influencer_07102021_88-683x1024.jpg\" title=\"\" rel=\"gallery1\"><img src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_influencer_07102021_88-150x150.jpg\" width=\"150\" height=\"150\" alt=\"\" \/><\/a>\n<\/dt><\/dl><dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\n<a href=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_influencer_07102021_891-683x1024.jpg\" title=\"\" rel=\"gallery1\"><img src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_influencer_07102021_891-150x150.jpg\" width=\"150\" height=\"150\" alt=\"\" \/><\/a>\n<\/dt><\/dl><br style=\"clear: both\" \/><dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\n<a href=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_ottobre-2021_Gianluca-Fazio_11-683x1024.jpg\" title=\"\" rel=\"gallery1\"><img src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/Green_Pea_ottobre-2021_Gianluca-Fazio_11-150x150.jpg\" width=\"150\" height=\"150\" alt=\"\" \/><\/a>\n<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Vitrum Arte creativity, along with a completely manual craftmanship, makes each kitchen its own piece of art.<\/strong><\/p>\n<p><a href=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/IMPAGINAZIONE-MAPPA-TORINO-CON-LC.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-9650 size-full\" src=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/IMPAGINAZIONE-MAPPA-TORINO-CON-LC.jpg\" alt=\"IMPAGINAZIONE MAPPA TORINO CON LC\" width=\"2000\" height=\"2500\" srcset=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/IMPAGINAZIONE-MAPPA-TORINO-CON-LC-240x300.jpg 240w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/IMPAGINAZIONE-MAPPA-TORINO-CON-LC-340x425.jpg 340w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/IMPAGINAZIONE-MAPPA-TORINO-CON-LC-768x960.jpg 768w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/IMPAGINAZIONE-MAPPA-TORINO-CON-LC-819x1024.jpg 819w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/IMPAGINAZIONE-MAPPA-TORINO-CON-LC-1620x2025.jpg 1620w, https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/IMPAGINAZIONE-MAPPA-TORINO-CON-LC.jpg 2000w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/p>\n<p><span style=\"color: #999999;\">Photo courtesy of Alessia Rizzetto PR<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the occasion of Your Green Pea Home (Turin, October 6 th and 7 th) Valcucine has gathered a selected [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":9703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[692,118,1377],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Valcucine at Green Pea, in the name of sustainability | Valcucine Magazine<\/title>\n<meta name=\"description\" content=\"Have you ever considered Italian kitchen design for your home? Discover Valcucine latest news about Valcucine Magazine featured in our magazine\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valcucine.com\/magazine\/en\/2021\/11\/valcucine-at-green-pea-in-the-name-of-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valcucine at Green Pea, in the name of sustainability | Valcucine Magazine\" \/>\n<meta property=\"og:description\" content=\"Have you ever considered Italian kitchen design for your home? Discover Valcucine latest news about Valcucine Magazine featured in our magazine\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.valcucine.com\/magazine\/en\/2021\/11\/valcucine-at-green-pea-in-the-name-of-sustainability\/\" \/>\n<meta property=\"og:site_name\" content=\"Valcucine Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/valcucine\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-03T14:53:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-26T09:00:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.valcucine.com\/magazine\/wp-content\/uploads\/2021\/11\/COVER-MAGAZINE-GREEN-PEA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Francesca.Furlan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francesca.Furlan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.valcucine.com\/magazine\/en\/2021\/11\/valcucine-at-green-pea-in-the-name-of-sustainability\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.valcucine.com\/magazine\/en\/2021\/11\/valcucine-at-green-pea-in-the-name-of-sustainability\/\"},\"author\":{\"name\":\"Francesca.Furlan\",\"@id\":\"https:\/\/www.valcucine.com\/magazine\/#\/schema\/person\/96112bf8ca293b9c524e6d6585fef82b\"},\"headline\":\"Valcucine at Green Pea, in the name of sustainability\",\"datePublished\":\"2021-11-03T14:53:16+00:00\",\"dateModified\":\"2021-11-26T09:00:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.valcucine.com\/magazine\/en\/2021\/11\/valcucine-at-green-pea-in-the-name-of-sustainability\/\"},\"wordCount\":392,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.valcucine.com\/magazine\/#organization\"},\"keywords\":[\"craftmanship\",\"Design\",\"Sustainability\"],\"articleSection\":[\"Events\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.valcucine.com\/magazine\/en\/2021\/11\/valcucine-at-green-pea-in-the-name-of-sustainability\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.valcucine.com\/magazine\/en\/2021\/11\/valcucine-at-green-pea-in-the-name-of-sustainability\/\",\"url\":\"https:\/\/www.valcucine.com\/magazine\/en\/2021\/11\/valcucine-at-green-pea-in-the-name-of-sustainability\/\",\"name\":\"Valcucine at Green Pea, in the name of sustainability | Valcucine Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/www.valcucine.com\/magazine\/#website\"},\"datePublished\":\"2021-11-03T14:53:16+00:00\",\"dateModified\":\"2021-11-26T09:00:07+00:00\",\"description\":\"Have you ever considered Italian kitchen design for your home? 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