{"id":154,"date":"2008-12-11T09:09:00","date_gmt":"2008-12-11T09:09:00","guid":{"rendered":"http:\/\/www.valcucine.com\/magazine\/?p=154"},"modified":"2011-09-16T17:33:01","modified_gmt":"2011-09-16T17:33:01","slug":"il-design-guarda-al-futuro","status":"publish","type":"post","link":"https:\/\/www.valcucine.com\/magazine\/2008\/12\/il-design-guarda-al-futuro\/","title":{"rendered":"IL DESIGN GUARDA AL FUTURO"},"content":{"rendered":"<div align=\"justify\">Recentemente le imprese che hanno gi\u00e0 aderito al progetto <a href=\"http:\/\/www.elogico.net\/\">Elogico <\/a>(Artemide, Casamania by Frezza, Creazioni, Metalspot, Morelato, Moroso, Pagano, Parri, Valcucine e VG Newtrend) si sono date appuntamento a Venezia, nel suggestivo scenario dell\u2019Isola di San Servolo, presso la sede della Venice International University (VIU), partner scientifico dell\u2019iniziativa. Elogico \u00e8 un programma di ricerca, confronto e comunicazione internazionale per le Aziende del design made in Italy interessate al tema della sostenibilit\u00e0 ambientale. Nato per iniziativa dell\u2019agenzia di comunicazione Brandit, \u00e8 un progetto lungimirante e ambizioso con l\u2019obiettivo di creare una nuova cultura d\u2019impresa. Attraverso eventi itineranti, Elogico mette a disposizione delle Aziende gli strumenti conoscitivi per affrontare la sfida dell\u2019eco-design a livello nazionale e internazionale. Momento centrale del secondo incontro a Venezia (il primo lo scorso giugno a Chicago), \u00e8 stata la conferenza dal titolo \u201cLa comunicazione della sostenibilit\u00e0 tra verit\u00e0 e mistificazione\u201d, moderata da Adriano Favaro, giornalista del quotidiano del nord est \u201cIl Gazzettino\u201d. Sono intervenuti: Stefano Micelli rettore di <a href=\"http:\/\/www.univiu.org\/\">VIU<\/a>, il Presidente di <a href=\"http:\/\/www.valcucine.it\/\">Valcucine <\/a>Gabriele Centazzo e il designer <a href=\"http:\/\/www.giulioiacchetti.com\/home.htm\">Giulio Iachetti<\/a>. Stefano Micelli, dopo aver presentato l\u2019Universit\u00e0 e il suo team di ricerca, ha illustrato i punti salienti della ricerca affidatagli da Brandit: l\u2019analisi delle potenzialit\u00e0 e criticit\u00e0 del made in Italy in merito ai temi dell\u2019estetica e della sostenibilit\u00e0 ambientale. L\u2019Universit\u00e0 si far\u00e0 carico di indagare come il made in Italy potr\u00e0 continuare a competere a livello nazionale e internazionale, facendo proprio il valore del \u201cdesign green\u201d.<\/div>\n<div align=\"justify\">Il Presidente di Valcucine Gabriele Centazzo ha portato l\u2019esempio della propria azienda e la sua convinzione che \u00abl\u2019imprenditore per primo possa e debba fare molto per la salvaguardia dell\u2019ambiente, un obiettivo che non \u00e8 incompatibile con il design e la competitivit\u00e0\u00bb. Quattro sono le leggi fondamentali dell\u2019eco compatibilit\u00e0 che l\u2019azienda si \u00e8 data: dematerializzare il prodotto (cio\u00e8 ridurre drasticamente la quantit\u00e0 di materia impiegata), riciclabilit\u00e0, riduzione delle emissioni tossiche, lunga durata sia estetica sia tecnica. Valcucine inoltre crede nell\u2019importanza di una intensa opera di comunicazione, tesa a creare una coscienza critica nel consumatore, invitandolo ad un acquisto responsabile. Il designer Giulio Iachetti ha portato come modello di bellezza e sostenibilit\u00e0 la sua posata multiuso biodegradabile &#8220;Moscardino\u201d (Compasso d\u2019oro 2001). Un oggetto realizzato in Mater-bi, un materiale biodegradabile al 100%, che coniuga funzionalit\u00e0 e sostenibilit\u00e0 ambientale. Giulio Iachetti ha inoltre messo l\u2019accento su un altro aspetto importante per Aziende e progettisti: unire design e durata. Gli oggetti del futuro dovrebbero essere tutti in grado di conservare il loro fascino nel tempo, per contrapporsi alla spinta al consumismo sfrenato e all\u2019idea di \u201crottamazione\u201d. Le aziende partecipanti ad Elogico vogliono unire i valori della qualit\u00e0 e del design ad altri valori, compatibili con la salute del pianeta e dei suoi abitanti.<\/div>\n<div align=\"justify\"> <\/div>\n<div align=\"justify\">Prossimi appuntamenti ELOGICO 2009<br \/>Maggio, settimana del Design, New York<br \/>Ottobre, Saloni Worldwide, Mosca<\/div>\n<div align=\"justify\">ulteriori informazioni sul sito <a href=\"http:\/\/www.elogico.net\/\">Elogico <\/a><\/div>\n<div align=\"justify\"><\/div>\n<div align=\"justify\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recentemente le imprese che hanno gi\u00e0 aderito al progetto Elogico (Artemide, Casamania by Frezza, Creazioni, Metalspot, Morelato, Moroso, Pagano, Parri, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[1286],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IL DESIGN GUARDA AL FUTURO | Valcucine Magazine<\/title>\n<meta name=\"description\" content=\"Have you ever considered Italian kitchen design for your home? 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