{"id":200,"date":"2008-04-10T13:43:00","date_gmt":"2008-04-10T13:43:00","guid":{"rendered":"http:\/\/www.valcucine.com\/magazine\/?p=200"},"modified":"2011-10-02T23:32:34","modified_gmt":"2011-10-02T23:32:34","slug":"superstudio-piu-diventa-untemporary","status":"publish","type":"post","link":"https:\/\/www.valcucine.com\/magazine\/2008\/04\/superstudio-piu-diventa-untemporary\/","title":{"rendered":"SUPERSTUDIO PIU\u2019 DIVENTA UN\u201cTEMPORARY MUSEUM FOR NEW DESIGN\u201dCON LA REGIA DI GULIO CAPPELLINI"},"content":{"rendered":"<div align=\"justify\">Fuori, il caos animato del Fuori Salone che si sviluppa nelle piccole e grandi location di zona Tortona. Grandi nomi, promesse, meteore, sperimentazioni, designer di belle speranze che magari brilleranno una sola stagione: il quartiere della creativit\u00e0 accoglie tutti, brulica di proposte di ogni genere.Dentro, oltre alla cancellata del 27 di via Tortona, punto focale di tutta l\u2019attivit\u00e0 creativa del quartiere, Superstudio Pi\u00f9 \u00e8 un\u2019oasi calma e esclusiva, dove la selezione attenta dei nomi e dei progetti mette in evidenza la qualit\u00e0 del miglior design internazionale. Con l\u2019art direction di Giulio Cappellini, Superstudio Pi\u00f9 quest\u2019anno si trasforma in un \u201cTemporary Museum for New Design\u201d. Nei suoi ampi spazi si celebrano i riti dei grandi architetti e aziende internazionali chiamate a creare veri e propri concept espositivi che sappiano aggiungere alla presentazione del prodotto l\u2019emozione della mostra d\u2019arte. Gisella Borioli, amministratore delegato di Superstudio Group, ha infatti chiamato l\u2019architetto Cappellini per una regia generale che desse del grande polo di via Tortona una percezione diversa, pi\u00f9 affine alla sua filosofia di centro di cultura, sperimentazione e eccellenza, che lo avvicinasse, per una volta all\u2019anno e a tutto diritto, a un Museo Temporaneo del Design di Qualit\u00e0 Edifici bianchi punteggiati da grandi cubi rossi per la segnaletica e l\u2019accueil. Asfalto nero e passatoie bianche a segnare il percorso che conduce nei vari settori. Nessun logo evidente o cacofonia visiva: tutti gli espositori, come in una area museale, sottostanno a una grafica esterna elegante e rigorosa. Una piccola citt\u00e0 dove gli spazi coperti e le aree esterne dialogano e si integrano con armonia, mantenendo per ogni \u201cpadiglione\u201d i nomi dati dalla location: Art Point nella Piazza dell\u2019Arte, Central Point nella Piazza degli Eventi, Basement nella via Dada, Lounge nella Piazza del Design e cos\u00ec via, dove non mancano i punti di ritrovo e di relax, le aree verdi, le sorprese che, per la prima volta, si scoprono anche ai piani superiori, negli show room di moda prestati temporaneamente al design. Tutte le presenze sono significative, frutto di una selezione attenta alla eccellenza e all\u2019interesse delle proposte. Ad ogni azienda \u00e8 stato chiesto di realizzare una \u201cstanza\u201d il cui tema fosse racchiuso dal titolo stesso, proprio come nelle mostre con contenuto concettuale e artistico.<\/div>\n<div align=\"justify\"><\/div>\n<div align=\"justify\">Art.boxLAB81: -Minus &#038; +Plus. Installazione con Crystal Toys 1 MyOwnGallery BOMBAY SAPPHIRE PRIZE: Bombay Sapphire Prize 2008. Pezzi d\u2019arte creati da grandi designer con il vetro 2 Art GardenPIRCHER OBERLAND SPA: it&#8217;s my nature. Spazio wellness con sauna e minipiscina CORO:Time to live in freedom. Relax nel verde 3 Art PointBISAZZA :&#8221;Entrevue design Andr\u00e9e Putman&#8221; e &#8220;Jet Set Design Jaime Hayon&#8221; 4 Showroom Diadora \/ Alberto Del Biondi Industria del Design RIVA 1842 \u2013 2042: un percorso di brand extension Alberto Del Biondi Industria del Design e BDS, attorno ai mitici cantieri navali italiani ELLE DECOR CAFFE\u2019: Temporary Bar &#038; Restaurant presso showroom Diadora. Su invito 5 Showroom LA PERLAVILLEROY &#038; BOCH \u2013 BATH &#038; WELLNESS presents with LA PERLA: Intimate Design Showroom GASGAS WORLD\u2019S FLAG, \u201cSITUATIONS\u201d by Paula Castro 6a &#8211; 6b Central PointACCUPUNTO: Presents Micheal Young BCN. BD, CAMPER &#038; NANIMARQUINA: Seats, shoes and carpets from Barcelona.BRAND VAN EGMOND: Design Studio CARRARA MARMOTEC 2008: Natural Stone Vision FOSCARINI: Genesis LINTELOO: The Feel Good FactorNURUS: Explore the Perfect Balance Between Design &#038; Nature) POLIFORM: My House Of Dream by Marcel Wanders TOM DIXON: British industrial innovation 7 Gallery \/ Loft <a href=\"http:\/\/www.valcucine.it\/\">VALCUCINE<\/a>: Ingegno per l&#8217;ambiente ABECEDARIO CON M DE MADRID: disegni sorprendenti, mix di stili, materiali e forme straordinarie 8 ShowroomNOCHI WYSSEM &#038; CECILE: Social design from Lebanon 9 Day LightMOOOI: The unexpected Welcome 10 Sala Lounge AEG ELECTROLUX: Induktion Sala DanceT\u00b3 TURKISH TOUCH TODAY (AYKUTEROL DESIGN \/ DERIN \/ GAEAFORMS \/ GMG INEX \/ HAMAM \/ PARK ): Design turco altamente innovativo 11 Basement 1 <a href=\"http:\/\/www.valcucine.it\/\">VALCUCINE<\/a>: Ingegno italiano per l\u2019eccellenza Basement 2 SLIDE CAF\u00c9 al Superstudio Pi\u00f9: Wine Bar &#038; Book-Shop 12 Terrazza VITEO>OUTDOORS: See you outside<\/div>\n<div align=\"justify\"><\/div>\n<div align=\"justify\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fuori, il caos animato del Fuori Salone che si sviluppa nelle piccole e grandi location di zona Tortona. Grandi nomi, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[1286],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SUPERSTUDIO PIU\u2019 DIVENTA UN\u201cTEMPORARY MUSEUM FOR NEW DESIGN\u201dCON LA REGIA DI GULIO CAPPELLINI | Valcucine Magazine<\/title>\n<meta name=\"description\" content=\"Have you ever considered Italian kitchen design for your home? 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