{"id":225,"date":"2007-10-03T11:11:00","date_gmt":"2007-10-03T11:11:00","guid":{"rendered":"http:\/\/www.valcucine.com\/magazine\/?p=225"},"modified":"2011-10-02T23:24:38","modified_gmt":"2011-10-02T23:24:38","slug":"incontri-sostenibili-cura-di-best-up","status":"publish","type":"post","link":"https:\/\/www.valcucine.com\/magazine\/2007\/10\/incontri-sostenibili-cura-di-best-up\/","title":{"rendered":"\u201cINCONTRI SOSTENIBILI\u201d a cura di Best Up con Design Italia, Design Library e il patrocinio dell\u2019ADI"},"content":{"rendered":"

\u201cComunicare la sostenibilit\u00e0: processo, prodotto, ciclo di vita\u201d <\/strong>
Incontro fra imprese giornalisti, professionisti della comunicazione <\/p>\n

9 Ottobre 2007 dalle 17 alle 19.30
Design Library, via Savona 11- Milano<\/p>\n

E’ indubbia l’importanza di una comunicazione pi\u00f9 adeguata, costruttiva e pregnante su un tema tanto attuale. Lo sanno le imprese, i colleghi giornalisti, le agenzie di pubbliche relazioni e, non ultimo, il consumatore finale che sempre pi\u00f9 chiede trasparenza, competenza e contenuti. <\/p>\n

L\u2019incontro, aperto da Paolo Tamborrini di Design Italia <\/a>e Design Library,
inizia con la visione del filmato \u201cSostenibile si pu\u00f2\u201d
coproduzione Best up <\/a>– Sana, regia Sofia Vicenzetto.<\/p>\n

Seguono le testimonianze di giornalisti, designer, imprenditori, comunicatori:<\/p>\n

Clara Mantica e Giuliana Zoppis: BEST UP, comunicare la sostenibilit\u00e0 tramite il Ciclo di vita del prodotto e LCA. Promuovere il Made in Italy sostenibile. Attivare il circuito dell\u2019abitare sostenibile: l\u2019importanza della rete.<\/p>\n

Sabina Santovetti e Marco Nardini docente all\u2019Universit\u00e0 La Sapienza:
\u201c+ LCA \u2013 CO2\u201d workshop di formazione alla comunicazione sostenibile<\/p>\n

Ambra Fratti, agenzia Alam per comunicare: fare da ponte fra media e impresa<\/p>\n

Eliana Farotto, Comieco: comunicare al grande pubblico<\/p>\n

Piergiovanni Ceregioli, I guzzini illuminazione: dagli anni 90 una campagna contro l\u2019inquinamento luminoso. Cosa \u00e8 cambiato <\/p>\n

Alessandro Lolli, direttore di Ottagono: dare spazio al design sostenibile, perch\u00e9 e come<\/p>\n

Giovanni Petrini, Falacosagiusta: promuovere il consumo consapevole <\/p>\n

Daniele Prosdocimo, Valcucine<\/a>: quanto pesa il design?<\/p>\n

Alberto Meda, designer, primo premio all\u2019Index Award 2007: comunicare attraverso il prodotto <\/p>\n

Michela Diffidenti, Electrolux: la sostenibilit\u00e0 al cuore della comunicazione<\/p>\n

Claudia Don\u00e0, Fondazione Adi: comunicare il design come bene culturale<\/p>\n

Paolo Righetti: \u201c10×10\u201d una mostra efficace per spiegare i parametri della sostenibilit\u00e0<\/p>\n

Lucy Salamanca, Consorzio CTM: la tracciabilit\u00e0 del percorso dei prodotti Fair Trade<\/p>\n

Francesca Gasparotti, Sofar\/Sonear: a chi interessa che il design sia sostenibile? (esperienze a confronto fra mercato inglese e italiano)<\/p>\n

Agli incontri potete invitare chi credete sia interessato alle questioni in oggetto. Vi ringraziamo fin da ora per la vostra partecipazione e impegno,
cordialmente<\/p>\n

Clara Mantica e Giuliana Zoppis per Bestup
www.bestup.it<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cComunicare la sostenibilit\u00e0: processo, prodotto, ciclo di vita\u201d Incontro fra imprese giornalisti, professionisti della comunicazione 9 Ottobre 2007 dalle 17 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[1286],"yoast_head":"\n\u201cINCONTRI SOSTENIBILI\u201d a cura di Best Up con Design Italia, Design Library e il patrocinio dell\u2019ADI | Valcucine Magazine<\/title>\n<meta name=\"description\" content=\"Have you ever considered Italian kitchen design for your home? 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