{"id":239,"date":"2007-06-15T08:11:00","date_gmt":"2007-06-15T08:11:00","guid":{"rendered":"http:\/\/www.valcucine.com\/magazine\/?p=239"},"modified":"2011-10-02T23:17:44","modified_gmt":"2011-10-02T23:17:44","slug":"coming-very-soon","status":"publish","type":"post","link":"https:\/\/www.valcucine.com\/magazine\/2007\/06\/coming-very-soon\/","title":{"rendered":"TRANSFERT@VASTAGAMMA"},"content":{"rendered":"

<\/a>\"Image<\/a><\/p>\n

Un\u2019idea nata quasi per gioco.
Tutto ha inizio quando nove persone – designer e creativi di Valcucine – decidono di allestire una finta galleria d\u2019arte moderna in cui ambientare gli scatti per un servizio fotografico.<\/p>\n

Ma per realizzare una finta galleria servono \u2013 almeno nell\u2019intenzione iniziale \u2013 delle finte opere d\u2019arte.
E saranno proprio loro, Enrico, Gianluca, Paolo, Michelangelo, Daniele, Giorgio, Deisa, Federico, Alex, ad improvvisarsi artisti immaginari.
Ma quello che doveva essere un finto progetto espositivo diventa l\u2019occasione per dar vita ad un vero percorso creativo.
Nove tele bianche su cui imprimere un messaggio, un concetto, un\u2019idea.
Su cui lasciar fluire l\u2019immaginazione per trasmettere, attraverso colori, segni, forme, figure, un pensiero o un\u2019emozione.
Piano piano il gioco diventa una sfida reale, un impegno concreto, un momento in cui sondare la propria interiorit\u00e0 per lanciare un messaggio rappresentativo, significativo, possibilmente importante.
Un\u2019occasione per disegnare qualcosa di s\u00e9, per realizzare il bisogno di comunicare e di condividere con gli altri il proprio mondo interiore.<\/p>\n

Il processo narrativo inizia a prendere forma.
Ciascuna tela diventa un racconto. Un segno indelebile della loro personalit\u00e0.<\/p>\n

Si rendono conto che non \u00e8 pi\u00f9 un gioco ma che forse il passaggio dalla finzione alla realt\u00e0 non \u00e8 impossibile.<\/p>\n

Siamo ancora nella fase della creativit\u00e0.
Ma il titolo della mostra ci suggerisce qualcos\u2019altro.<\/p>\n

Transfert.
Una parola antica e moderna, che indica passaggio, movimento, dinamismo.
Le opere diventano 18.
Le nove iniziali vengono riprodotte su un diverso supporto, il vetro, attraverso un adattamento della tecnica dell\u2019intarsio alle nuove tecnologie.
Il processo, evoluzione del programma Artematica Vitrum Arte che permette a Valcucine di coinvolgere il cliente nella fase creativa attraverso la personalizzazione delle ante da cucina, affonda le proprie radici nella tradizione artigianale dov\u2019\u00e8 ancora essenziale la paziente mano dell\u2019uomo.
Un artigianato moderno in cui passato e futuro s\u2019 incontrano per creare un prodotto unico ed inimitabile.<\/p>\n

Anche la scelta del vetro non \u00e8 casuale: il materiale, che rimanda ai concetti di trasparenza, limpidezza, luminosit\u00e0, purezza \u00e8 riciclabile al 100%, coerentemente con il modus operandi dell\u2019azienda.<\/p>\n

Possiamo a questo punto individuare i due concetti chiave della mostra: quello di creativit\u00e0 e quello di manualit\u00e0.
Da un lato la creazione di un\u2019idea che pu\u00f2 essere processo spontaneo o ragionato, intuitivo o mediato.
Dall\u2019altro la mano dell\u2019artista che esterna la propria idea nella forma espressiva a lui pi\u00f9 congeniale; ma anche la mano precisa dell\u2019intarsiatore.<\/p>\n

Assistiamo ad un ritorno alla dimensione umana.
Alla fisicit\u00e0 contrapposta alla freddezza della macchina.
Ai processi creativi e narrativi contrapposti alla standardizzazione ed alla ripetitivit\u00e0 di quelli industriali.
Alla complessit\u00e0 e ricchezza del pensiero contrapposte all\u2019aridit\u00e0 delle formule.<\/p>\n

Ed ecco che l\u2019estetica si accompagna all\u2019etica.<\/p>\n

Vastagamma ha raccolto la sfida: per far conoscere, ancora una volta, il potenziale creativo di chi vive nel nostro territorio ma anche di veicolare concetti ed idee che rendono l\u2019arte momento di riflessione e di critica, di dialogo e di confronto, occasione di crescita individuale e collettiva<\/p>\n","protected":false},"excerpt":{"rendered":"

Un\u2019idea nata quasi per gioco.Tutto ha inizio quando nove persone – designer e creativi di Valcucine – decidono di allestire […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[1286],"yoast_head":"\nTRANSFERT@VASTAGAMMA | Valcucine Magazine<\/title>\n<meta name=\"description\" content=\"Have you ever considered Italian kitchen design for your home? 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