{"id":60,"date":"2010-06-22T11:45:00","date_gmt":"2010-06-22T11:45:00","guid":{"rendered":"http:\/\/www.valcucine.com\/magazine\/?p=60"},"modified":"2011-10-02T20:56:01","modified_gmt":"2011-10-02T20:56:01","slug":"valcucine-eco-bookshop-la-cultura-della","status":"publish","type":"post","link":"https:\/\/www.valcucine.com\/magazine\/2010\/06\/valcucine-eco-bookshop-la-cultura-della\/","title":{"rendered":"Valcucine Eco Bookshop: la cultura della sostenibilit\u00e0 secondo Valcucine."},"content":{"rendered":"<div style=\"text-align: left;\"><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/1.bp.blogspot.com\/_Cz5o86qSLVk\/TCCLGVfBihI\/AAAAAAAAAdg\/Ul5jAORUYOE\/s1600\/Valcucine+Milano++Brera+t+%2855%29.jpg\"><img decoding=\"async\" style=\"cursor: pointer; width: 400px; height: 278px;\" src=\"http:\/\/1.bp.blogspot.com\/_Cz5o86qSLVk\/TCCLGVfBihI\/AAAAAAAAAdg\/Ul5jAORUYOE\/s400\/Valcucine+Milano++Brera+t+%2855%29.jpg\" alt=\"\" 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\tmso-hansi-theme-font:minor-latin; \tmso-bidi-font-family:\"Times New Roman\"; \tmso-bidi-theme-font:minor-bidi;} <\/style>\n\n <![endif]--> <\/div>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><b style=\"\"><span style=';font-family:\";'><br \/>\n<br \/><\/span><\/b><\/p>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><b style=\"\"><span style=';font-family:\";'>600 metri quadrati di libri<\/span><\/b><span style=';font-family:\";'> per diffondere <b style=\"\">la cultura della sostenibilit\u00e0<\/b>. \u00c8 il nuovo <b style=\"\"><a href=\"http:\/\/www.valcucine.it\/ecobookshop\/\">Eco Bookshop<\/a> di Valcucine<\/b>, aperto a <b style=\"\">Milano in Corso Garibaldi 99, zona Brera,<\/b> nel mese di <b style=\"\">Giugno 2010<\/b> che si propone di diventare in breve tempo un punto di riferimento per architetti, designer e professionisti di ogni campo interessati ai temi dell\u2019<b style=\"\">ecologia<\/b>, della <b style=\"\">bioarchitettura<\/b> e dell\u2019<b style=\"\">etica<\/b> applicata al contesto sociale e ambientale in cui viviamo.<\/span><\/p>\n<p style=\"text-align: justify;\" class=\"MsoNormal\">\n<br \/><span style=';font-family:\";'><o:p><\/o:p><\/span><\/p>\n<div style=\"text-align: justify;\"> <\/div>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><span style=';font-family:\";'><o:p> <\/o:p><\/span><\/p>\n<div style=\"text-align: justify;\"> <\/div>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><span style=';font-family:\";'>Dalla <i style=\"\">Scomoda Verit\u00e0<\/i> di <b style=\"\">Al Gore<\/b> al <i style=\"\">Breve Trattato sulla Decrescita Serena<\/i> di <b style=\"\">Serge Latouche<\/b>, dal <i style=\"\">Manifesto del Terzo Millennio<\/i> di <b style=\"\">Gilles Clement<\/b> a <i style=\"\">Ecological Urbanism<\/i> di <b style=\"\">Mohsen Mostafavi<\/b>, dalle <i style=\"\">Guerre dell\u2019Acqua<\/i> di <b style=\"\">Vandana Shiva<\/b> alla <i style=\"\">Modernit\u00e0 Liquida<\/i> di <b style=\"\">Zygmunt Bauman<\/b> fino ad arrivare al Rapporto Ecomafia 2009 passando per le rime di Ungaretti, le riflessioni di <b style=\"\">Tiziano Terzani<\/b>, i dialoghi filosofici del Piccolo Principe e i consigli del fondatore di Slow Food <b style=\"\">Carlo Petrini<\/b>. Ad oggi, i <a href=\"http:\/\/www.valcucine.it\/ecobookshop\/libri\">titoli presenti<\/a> tra gli scaffali dell\u2019Eco Bookshop di Valcucine sono 700, ma sono destinati a diventare <b style=\"\">3000 entro la fine dell\u2019anno<\/b> e non tutti parlano esplicitamente di sostenibilit\u00e0.<\/span><\/p>\n<p style=\"text-align: justify;\" class=\"MsoNormal\">\n<br \/><span style=';font-family:\";'><o:p><\/o:p><\/span><\/p>\n<div style=\"text-align: justify;\"> <\/div>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><span style=';font-family:\";'><span style=\"\"> <\/span><o:p><\/o:p><\/span><\/p>\n<div style=\"text-align: justify;\"> <\/div>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><span style=';font-family:\";'>\u201cLa nostra libreria \u00e8 la prima a Milano specializzata in bioarchitettura e bioetica \u2013 dice <b style=\"\">l\u2019AD di Valcucine Leandro Cappellotto<\/b> \u2013 ma \u00e8 impossibile separare il discorso sulla ecosostenibilit\u00e0 da quello sulla societ\u00e0 in cui viviamo. Per questo l\u2019Eco Bookshop di Valcucine ospita anche titoli e autori che, pur appartendo a discipline non strettamente \u201cverdi\u201d, esprimono quella stessa attenzione per il destino dell\u2019uomo e del Pianeta che \u00e8 la spinta fondamentale a cambiare la situazione attuale, a partire dalle nostre abitudini di consumo\u201d.<br \/>\n<br \/><\/span><\/p>\n<p style=\"text-align: justify;\" class=\"MsoNormal\">\n<br \/><span style=';font-family:\";'><o:p><\/o:p><\/span><\/p>\n<div style=\"text-align: justify;\"> <\/div>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><span style=';font-family:\";'><o:p> <\/o:p><\/span><\/p>\n<div style=\"text-align: justify;\"> <\/div>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><span style=';font-family:\";'>L\u2019Eco Bookshop di Valcucine abbraccia <b style=\"\">una nuova idea di libreria<\/b> che attira non solo chi va in cerca di libri, ma anche il visitatore che ha voglia di vivere <b style=\"\">un\u2019esperienza multiforme<\/b> incentrata sul tema della sostenibilit\u00e0. Lo spazio, ospitato all\u2019interno del flagship store <b style=\"\"><a href=\"http:\/\/www.valcucine.com\/milano\">Valcucine Milano | Brera<\/a>,<\/b> sar\u00e0 infatti il palcoscenico di una serie <b style=\"\">d\u2019incontri, dibattiti, seminari e convegni<\/b> volti a promuovere e diffondere la cultura dell\u2019ecosostenibilit\u00e0 a Milano e in Italia. Curiosando tra gli scaffali, i visitatori potranno inoltre osservare e testare da vicino una selezione dei <b style=\"\">mobili Valcucine<\/b>, progettati nel pieno rispetto dell\u2019ambiente, con l\u2019obiettivo di migliorare la qualit\u00e0 della vita di chi li acquista.<\/span><\/p>\n<p style=\"text-align: justify;\" class=\"MsoNormal\">\n<\/p>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/3.bp.blogspot.com\/_Cz5o86qSLVk\/TCCLyI2YlEI\/AAAAAAAAAdo\/lT3MisdkAhY\/s1600\/Valcucine+Milano++Brera+t+%2859%29.jpg\"><img decoding=\"async\" style=\"cursor: pointer; width: 400px; height: 266px;\" src=\"http:\/\/3.bp.blogspot.com\/_Cz5o86qSLVk\/TCCLyI2YlEI\/AAAAAAAAAdo\/lT3MisdkAhY\/s400\/Valcucine+Milano++Brera+t+%2859%29.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5485538039622571074\" border=\"0\" \/><\/a><\/p>\n<p style=\"text-align: justify;\" class=\"MsoNormal\">\n<br \/><span style=';font-family:\";'><o:p><\/o:p><\/span><\/p>\n<div style=\"text-align: justify;\"> <\/div>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><span style=';font-family:\";'><o:p> <\/o:p><\/span><\/p>\n<div style=\"text-align: justify;\"> <\/div>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><b style=\"\"><span style=';font-family:\";'>\u201cLa responsabilit\u00e0 \u00e8 figlia della conoscenza e la conoscenza \u00e8 figlia dei libri<\/span><\/b><span style=';font-family:\";'> \u2013 continua Leandro Cappellotto, AD di Valcucine \u2013 Partendo dai libri, ci piacerebbe che questo diventasse un luogo in cui gli addetti ai lavori (ingegneri, architetti, docenti universitari, designer ecc.) possano incontrarsi e scambiare idee e progetti. Poi toccher\u00e0 a loro filtrare questa dose di \u201ccultura della sostenibilit\u00e0\u201d e propagarla come un virus nel resto della societ\u00e0. Siamo consapevoli del fatto che ci vorr\u00e0 del tempo prima che la conoscenza di certi processi diventi patrimonio comune, ma \u00e8 importante dedicarle gi\u00e0 da ora degli spazi e stimolarne la diffusione\u201d.<\/span><\/p>\n<div style=\"text-align: justify;\"> <\/div>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><span style=';font-family:\";'><o:p> <\/o:p><\/span><\/p>\n<div style=\"text-align: justify;\"> <\/div>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><span style=';font-family:\";'><br \/>\n<br \/><\/span><\/p>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><span style=';font-family:\";'>L\u2019impegno di Valcucine nel campo dell\u2019ecosostenibilit\u00e0 affonda le radici nella storia stessa dell\u2019<b style=\"\">azienda di Pordenone<\/b>, leader internazionale nella produzione e commercializzazione di cucine e complementi d\u2019arredo. In anni in cui le tematiche ambientali erano ancora alla periferia delle strategie aziendali, Valcucine \u00e8 stato <b style=\"\">pioniere della ricerca di una sinergia tra funzionalit\u00e0, design innovativo e rispetto per l\u2019ambiente<\/b>. Questo fa s\u00ec che oggi, in un momento storico in cui le aziende manifatturiere si trovano costrette a convertirsi all\u2019ecosostenibilit\u00e0, Valcucine possa fare affidamento su <b style=\"\">un radicato know how in progettazione \u201cverde\u201d<\/b>: dalla scelta di materiali riciclabili all\u2019utilizzo razionale di energia e materie prime; dalla ricerca della qualit\u00e0 e della durata del prodotto alla riduzione delle emissioni in ciascuna delle fasi della sua lavorazione; dalla scomponibilit\u00e0 del prodotto alla fine del ciclo di vita alla sua riprogettazione per nuovi usi.<\/span><\/p>\n<p style=\"text-align: justify;\" class=\"MsoNormal\">\n<br \/><span style=';font-family:\";'><o:p><\/o:p><\/span><\/p>\n<div style=\"text-align: justify;\"> <\/div>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><span style=';font-family:\";'><o:p> <\/o:p><\/span><\/p>\n<div style=\"text-align: justify;\"> <\/div>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><span style=';font-family:\";'>Grazie alla coerenza e alla costanza nell\u2019applicazione della sua politica ambientale, Valcucine \u00e8 stata <b style=\"\">la prima azienda di cucine ad ottenere la certificazione ambientale UNI EN ISO 14001<\/b>. Inoltre, nel 1998 ha dato vita a <b style=\"\">Bioforest<\/b>, un\u2019associazione Onlus che si propone di promuovere una \u201cnuova alleanza fra industria e ambiente\u201d, basata sulla <b style=\"\">compatibilit\u00e0 tra sviluppo e salvaguardia ambientale<\/b>, con programmi specifici in corso di svolgimento sia a livello locale, in provincia di Pordenone, che a livello globale, in Ecuador.<\/span><\/p>\n<p style=\"text-align: justify;\" class=\"MsoNormal\">\n<br \/><span style=';font-family:\";'><o:p><\/o:p><\/span><\/p>\n<div style=\"text-align: justify;\"> <\/div>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><span style=';font-family:\";'><o:p> <\/o:p><\/span><\/p>\n<div style=\"text-align: justify;\"> <\/div>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><b style=\"\"><span style=';font-family:\";'>Senso di responsabilit\u00e0 pi\u00f9 visione di business a lungo termine<\/span><\/b><span style=';font-family:\";'>. I due ingredienti principali del successo di Valcucine sembrano confluire naturalmente nell\u2019Eco Bookshop di Zona Brera, a Milano. La libreria ha deciso di inaugurare le sue attivit\u00e0 con un\u2019iniziativa di <a href=\"http:\/\/www.bookcrossing.com\/mybookshelf\/Valcucine-EcoBookshopOCZ\/\"><b style=\"\">bookcrossing<\/b><\/a>: durante il mese di Giugno, 50 testi verranno affidati gratuitamente ad altrettanti lettori, con una sola clausola: dopo averli letti, dovranno lasciarli in un luogo pubblico, a disposizione del prossimo lettore e della libera circolazione della cultura.<br \/>\n<br \/><\/span><\/p>\n<p style=\"text-align: justify;\" class=\"MsoNormal\">\n<\/p>\n<p style=\"text-align: justify;\" class=\"MsoNormal\"><a href=\"http:\/\/www.valcucine.it\/ecobookshop\/\">Valcucine Eco Bookshop<\/a><\/p>\n<p style=\"text-align: justify;\" class=\"MsoNormal\">c.so Garibaldi 99 Milano<\/p>\n<p style=\"text-align: justify;\" class=\"MsoNormal\">T: 02 6597588<br \/>\n<\/p>\n<div style=\"text-align: justify;\">erika.sartori@valcucine.it<br \/>\n<\/div>\n<p class=\"MsoNormal\" style=\"\"><span style=';font-family:\";'><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\"><o:p> <\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>600 metri quadrati di libri per diffondere la cultura della sostenibilit\u00e0. \u00c8 il nuovo Eco Bookshop di Valcucine, aperto a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[1286],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Valcucine Eco Bookshop: la cultura della sostenibilit\u00e0 secondo Valcucine. | Valcucine Magazine<\/title>\n<meta name=\"description\" content=\"Have you ever considered Italian kitchen design for your home? 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