Valcucine celebrates design excellence at Design.now 2024/2025

Among the key supporters of the event, Krassky and Valcucine stood out for their continued commitment to quality, innovation, and timeless design.

The Krassky interior showroom, known for curating premium interior solutions, partnered with Valcucine, whose kitchens embody the brand's core values of innovation, durability, and ergonomics. Together, they presented a special prize to designers Tatiana Alenina and Vladimir Krasilnikov for their refined apartment project, chosen for its conceptual strength and refined aesthetic. The award was delivered by Edgars Zadusko, owner of Krassky, and Thomas Tonon, regional manager of Valcucine, highlighting the synergy between thoughtful design and technological excellence.

The ceremony, directed by Petr Novikov, took on a strong artistic tone. Designed around the symbolic figure of the stool — a timeless, humble object — the scenography transformed the space into a curated museum-like installation. Artist Ivan Belov created unique wooden trophies inlaid with metal, given to each winner as a metaphorical “flash card” for personal memories and meaning. Music was provided by the electro-acoustic group Tool Things, who performed a Vangelis-inspired set, while actor Eduard Miller added a theatrical flair, presenting each trophy in a unique and poetic gesture.

^{Edgar Zadushko, Krassky, Thomas Thonon, Valcucine}

^{Interior Designers Tatyana Alenina and Vladimir Krasilnikov}

This year's edition focused on meaningful collaborations. INTERIOR+DESIGN, the driving force behind the award, reaffirmed its mission to support and promote design as a transformative cultural force. Editor-in-chief Tatyana Belokhina announced a strategic partnership with the HSE School of Design and collaboration with U Magazine for the Fashion category. Publisher and CEO Alina Saroyan emphasized how Design.now has become a key tool for industry growth, aiming not just to reward excellence but to strengthen a professional community united by shared values.

Valcucine and Krassky's involvement underlined the importance of enduring partnerships between brands and designers that push the boundaries of contemporary living. Their presence at the ceremony was not just a celebration of creative talent, but a strong statement about the future of design: one rooted in craftsmanship, innovation, and human-centered beauty.

^{Ph credits by Sergey Boyko, Vasily Bulanov, Grisha Galantny, Evgeny Grebennikov, Daniil Prudnikov, Mary Inkova}