Fuorisalone Passport improves Milan Design Week event registration

Fuorisalone Passport one of the most meaningful innovations for visitors at Milan Design Week. Fuorisalone Passport is the new digital platform promoted and developed by Studiolabo to simplify access to selected events in the Brera Design District.

Conceived as a future-oriented pilot project for the 2026 edition, the service was launched this year exclusively within Brera Design District: an innovative solution that allows visitors to register just once, receive a personal QR code, and access participating events in a faster, smoother, and more integrated way.

For anyone familiar with the pace of Milan Design Week, the benefit is immediate. One of the most common frustrations has always been repeated sign-ups at different venues, with the same details entered again and again. Fuorisalone Passport responds to this need with a more seamless system that helps reduce repetitive registration steps and makes the overall visitor journey easier, more fluid, and more transparent. According to Fuorisalone, the service was created to simplify entry, reduce repeated registrations, and give users full control over their personal data in compliance with GDPR, a regulation in EU law that focuses on the protection and privacy of personal data for individuals within the European Union.

This is why Milan Design Week event registration is entering a new phase. Instead of approaching each event as a separate access point, Fuorisalone Passport creates a more connected ecosystem, where visitors can browse participating events, verify access conditions, and show their QR code at the entrance directly from their smartphone browser, without downloading an app.

In this context, the service becomes especially relevant for our event Crafting Forward, taking place at Valcucine Milano Brera, Corso Giuseppe Garibaldi 99, Milan, during Brera Design Week from April 20 to 26, 2026.

“Adding our event to the Fuorisalone Passport circuit means making the visit to Valcucine Milano Brera even more immediate and welcoming. Visitors can focus less on logistics and more on the experience itself: discovering our space, exploring our vision of responsible design, and engaging with ideas centered on innovation, sustainability, craftsmanship, and architectural integration.“

Fuorisalone Passport is already active, and visitors to Brera Design District can already register on the platform.

Get the access with Fuorisalone Passport

Another important aspect of this new approach to Milan Design Week event registration is transparency. Fuorisalone states that Passport is built according to privacy-by-design principles and does not rely on one blanket consent for all exhibitors. Each authorization is specific, informed, and traceable, and visitors can manage their preferences directly in their personal area. This gives people a smoother experience without losing control over how their data is shared.

It is also worth clarifying that Fuorisalone Passport is not a skip-the-line tool. It does not override venue capacity, security procedures, or rules defined by individual organizers. What it does offer is a simpler and smarter access flow, helping save time and remove friction where possible. That is exactly why it represents such a positive evolution in Milan Design Week event registration.

During a week as intense and inspiring as Fuorisalone, even small improvements can have a real impact. By reducing unnecessary steps and making access more intuitive, Fuorisalone Passport helps create a better experience for everyone involved: visitors, brands, and organizers alike. For us at Valcucine, it is a concrete way to align hospitality, design culture, and innovation. And for those visiting Crafting Forward in Brera, it is one more reason to enjoy Milan Design Week with greater ease.