All factories producing consumer goods have some impact on the environment because they use natural resources and energy, releasing enormous quantities of carbon dioxide into the air that is the main culprit of the greenhouse effect. There is only one type of industry in the world that produces without polluting: the tree. The tree is a factory that produces wood and works by exploiting solar energy and nothing else. Its raw material is carbon dioxide and it eliminates oxygen, indispensable for our life, as waste. Conscious of the enormous value of trees and of nature, Valcucine has implemented reforestation projects so that the trees planted can transform the carbon dioxide created by industrial production into oxygen and so that the quantity of wood used to make furniture can be replaced, thus reducing the enormous debt with the environment that Man has accumulated to the detriment of our planet. Valcucine promotes and finances BIOFOREST, the association for the regeneration of natural environments. It has implemented two large projects for the reforestation and protection of the biodiversity in Ecuador and in Italy called “Otonga” project and “Vinchiaruzzo” project. It has also started the “Occhione” project, an environmental education idea for middle school youths in the province of Pordenone that includes the construction of a naturalistic laboratory and of a nursery of native species that are subsequently planted in flat lands that are made available by Bioforest.