Valcucine celebrates the opening of a new kitchen Atelier in Rome
Valcucine opens a new kitchen showroom in Rome, in collaboration with Formanova Studio, a longstanding presence in the high-end furniture sector for over twenty years. With deep roots in the design world and a strong affiliation with Valcucine, Formanova Studio has represented prestigious brands and now joins forces to inaugurate this new space.
Located on Via Gregorio VII, at the heart of Rome's furniture district and near the Vatican, this opening signifies not just a return but a leap forward. It serves as a hub for architects, interior designers, and enthusiasts to explore the Valcucine universe, receive personalized consultations, and immerse themselves in a welcoming, refined environment inspired by the culture of design.
The showroom concept revolves around integration with architecture, a foundational value for Valcucine in crafting high-end kitchens. Advanced technological solutions and meticulous attention to detail allow Elements and finishes to harmonize kitchen projects with their surroundings, enhancing well-being, freedom of movement, and aesthetic coherence.
Artematica Soft Outline in Vitrum Parchment with Vela Wall Unit in Vitrum Spicy Chocolate
Riciclantica Outline in Silk Laminate Ecru with Cielo Unit in Smoky Grey Vitrum
A space in dialogue with architecture
The showroom concept revolves around integration with architecture, a foundational value for Valcucine in crafting high-end kitchens. Advanced technological solutions and meticulous attention to detail allow Special Elements and finishes to harmonize kitchen projects with their surroundings, enhancing well-being, freedom of movement, and aesthetic coherence.
Artematica doors in Brown Brass metal, top in Camonica Valley Porphyry plus New Logica in Volcanic Soil Vitrum
Terra-Cielo shelving unit and columns in Black Tactile Elm
Each solution is designed to seamlessly blend with its environment. Genius Loci features an entire MDi wall that transforms into a flip-up unit, enabling 360° design continuity. Riciclantica Outline showcases the Cielo Unit, revealing the background wall for added presence. The innovative configuration of New Logica, with its new cover panel, integrates wall units seamlessly with Artematica's full-height columns. Vela wall unit, paired with Artematica Soft Outline, is fully recessed for a minimalist, camouflaged effect.
Top and drawers Genius Loci in MDi Atalaia, kitchen doors in Black Tactile Walnut wood
The showroom spans two levels, showcasing Valcucine's complete furniture offerings from timeless icons to innovative solutions. Set in a bright, tactile environment defined by light tones, woods, and natural surfaces, it exudes a warm and sophisticated atmosphere that reflects the brand's elegance and authenticity. Archigraphica, a new proposal by Valcucine, reinterprets the brand's traditional kitchen with a contemporary graphic inspired by architectural perspective drawings. It includes a dedicated Accademia to support architects and designers in selecting materials, finishes, and color combinations.
Grand opening event: “Chez Valcucine with Miele”
To mark the occasion, the showroom have hosted “Chez Valcucine with Miele,” a culinary journey interpreting the brand's values through the language of taste.
Headlined by chef Raffaele De Mase, alongside pastry chefs Irene Tolomei and Roberto De Santis from the Michelin-starred restaurant Aroma – Manfredi Collection, the menu celebrates wellness, innovation, sustainability, and timelessness.
Strengthening the narrative's coherence, Miele and Barone Pizzini, evening partners sharing a commitment to research, quality, and environmental stewardship, join Valcucine in this celebration.
Showroom ph credits Serena Eller
Event photo credit: Falminia Lera
