Valcucine leading in international media: the first half of the year press review
In the first half of 2025, Valcucine captured the attention of leading Italian and international media in design and architecture publications, even in a year without the visibility guaranteed by Eurocucina. The editorial value of these publications increased by over 5% compared to the same period last year, indicating a growing interest in our brand's products, projects, and content.
Key topics that garnered press attention include the new Archigraphica collection, the restyling of New Logica, the double recognition at the IF Design Awards, projects for the Connected (2025) and Architectural Scenarios (2024) design weeks, and numerous interior design projects featuring our kitchens worldwide.
Notable mentions include the two-page feature on Archigraphica in Wallpaper*'s Kitchen Trends 2026 report. The coverage explores the most innovative directions in contemporary kitchens, highlighting how “Valcucine continues to shape the future of interiors through luminous surfaces, bold colors, innovative materials, and a design vision that integrates efficiency, emotion, and social connection.”
Archigraphica was also covered by prominent publications such as Azure, DDN, Living, Interior + Design, H.O.M.E., and Il Sole 24 Ore, reinforcing the product's value.
The restyling of New Logica received significant visibility, appearing in Dezeen, Attitude, Diseño Interior, Elle Decoration, MFL Magazine For Living, Elle Decor, and again in Il Sole 24 Ore, confirming the broad interest our solutions continue to generate among major lifestyle and interior design publications.
The Architectural Scenarios project, focusing on the integration of kitchen and architecture, was featured in a special edition of Interni Magazine, emphasizing its conceptual and design value: ‘With Architectural Scenarios, the company celebrates the integration of its collections within architectural contexts, reinforcing the idea that designing a kitchen also means designing its relationship with its space.'
Connected Scenarios, the format presented during Milan Design Week 2025, was extensively covered by all major international magazines and platforms dedicated to design week, solidifying Valcucine‘s role as a reference point for research in the kitchen sector.
Our top projects — including CuddyMoss, Casa Muñoz, and Yarra Valley — were featured in leading magazines such as Elle Décor, AD, Livingetc, Interni, Arquitectura y Diseño, Nuevo Estilo, The Local Project, Interior Design China, and Robb Report.
Lastly, significant media coverage was devoted to the opening of new showrooms, particularly in Rome and Dubai, which embody the principles of the Architectural Scenarios project and corporate identity. Noteworthy publications such as Pambianco News, Interior Furniture, Design Magazine, Ambiente Cucina, and Amazing Architecture covered the openings, highlighting their design content and cultural dimension.
It has been a semester of intense editorial activity, confirming Valcucine‘s ability to generate relevant content recognized by a media landscape increasingly attentive to innovation, sustainability, and well-being.
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